HOW TV CONTENT WILL BE WATCHED 

It’s funny, me and a friend had a conversation the other day about how TV content is going to be watched, and today I find this movie illustrating many of the point we brought up. First of all, the reason I say “TV content is being watched” and not “watching TV” is simply because the TV is transforming itself to nothing more than a bigger screen. The content is what is important, and only as long as the TV networks have a lot of power… 

Secondly, shows and movies will be direct portals for advertising, as they illustrate in this movie. You will be able to buy that dress your favorite actor is wearing, or sofa you see in the living room just with one click. 

The fact that your device knows what you are watching is already possible through apple TV - simply pick up a movie you started on the train and watch it on the big screen. However, to what extent your phone/tablet will be able to provide additional information, a platform for discussion and live interaction is fascinating. TV program app developers, start thinking about how you can provide a tool for leveraging the content already being shown in real-time.